MARNI FOR H&M- SOLD OUT!!!

H&M started the bandwagon of collaborating with high-end designers. These designers were tasked to design a capsule collection for the company. Marni is the featured designer to grace the windows of H&M. Known for the house's bold prints, Consuelo Castiglioni went back into the archives of the brand and delivered a strong collection. The result, a sold out collection on the first day. On March 7, the flagship store in NYC opened its doors to VIPs at 7pm. The line was very long. To my surprise, I didn't realize that Marni had a strong following. On the side note, the brand was introduced to me by my mother in the 90s. I fell in love with it. The next day, it was opened to the general public at 8am. I spoke to one of the cashier's. She told me that the whole store was wiped out of Marni merchandise. Hoarding merchandise is still a hobby in America. According to a reliable source from H&M, Marni is one of the most successful partnership the retail giant did. Congratulations to the team.