Saturday, July 16, 2011
EXIT AT HALSTON!!!
Fashion houses like Gucci, Celine, Givenchy made a come back after hiring talented designers. It is not the case for the house of Halston. Marios Schwab, Harvey Weinstein, and Sarah Jessica Parker parted ways with the company. After trying to relaunch the brand, there was no success in keeping up the momentum. The first collection of Marios Schwab was a hit for the fashion industry. Insiders told me that the collection he designed was not picked up by the stores. For his second and succeeding collection, he looked into the archives of the house. It became a success. Sarah Jessica Parker's role is to oversee the Heritage line. With her high profile character from Sex and the City, the house took a chance in hiring her as the Chief Creative Officer. SJP was heavily involved in creating the collection. It was very difficult for her to leave the company. She loved the brand. She put her whole heart and soul to it. As for Harvey Weinstein, he invested in the company. With his connections in Hollywood, the company thought he'd be bringing more income. In this case, it did not happen. How many times does this house need an overhaul? Who is the next candidate? The next designer should stick to the DNA of the house.